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Hello there, I'm Will.
I'm a copywriter who helps the heritage and conservation sectors find the words to engage with audiences near and far.
Marketing is the business of telling stories, which means that the organisations that protect our historical and natural worlds are in a very fortunate position indeed — in these strange times stories of continuity and renewal are in great demand.
From web content to museum plaques, I can help articulate what makes your project special.
What keeps me busy?
I can write websites from the ground up or help rework existing webpages. If you just want a little guidance in sharpening up your site, I can also provide (constructively) critical assessments that review grammar, ‘tone of voice’ and level of search engine optimisation.
Providing engaging, well-written content is one of the best ways of attracting public interest. I can provide you with articles for traditional formats like magazines and newsletters, as well as vibrant blog posts designed to be shared widely on social media.
I can assist with long-form material such as end-of-year reports, white papers and eBooks. I am happy to take on the primary writing role, but I can also help with the editing process, ensuring focus, clarity and concision.
Beyond the digital realm there’s still a great deal of physical media in need of high-quality writing. I can find the words for any medium, whether it be marketing material, the plaques for a new museum exhibition, or the packaging of gift shop fudge.
What's my background?
Professional Writing MA (Distinction) at Falmouth University
What are clients saying?
Adam Rush, Marketing Officer at Cornwall Wildlife Trust
Will has an enviable ability to turn dense information into a piece of content that informs, educates, entertains and motivates readers to take action.
Georgia Butcher, Head of Content at Primrose
Will is articulate, professional and a great writer. He has a great ability to empathise with the reader, allowing for relevant and impactful copy.
Stefan Lang, Risk Assessment Manager at Zetica UXO
Will is a talented writer who can be trusted to produce high-quality work within tight deadlines. His eye for detail means he’s also an able proofreader and editor.